Nothing is Linear in Today’s 
Media Environment

While there may be the occasional--and as its name implies, predictable--nor’easter, blowing through and disrupting the environment with its hurricane-force winds, the real challenge is dealing with the vastly more unpredictable force and trajectory of a twister.

And today’s media environment has become a virtual “tornado alley,” where at any given moment emerging media and technology, consumer and audience behavior and experience, and advertiser brands and messaging coalesce in a massive vortex of uncertain
direction and impact.